Tracing every stage from research and reservation through every aspect of a stay to loyalty, advocacy and membership, Matter Of Form’s JOURNEYS is a guide to the modern guest experience. A collection of human truths, insights and instances of innovation, drawing inspiration from the fields of business, branding, behavioural science, design thinking – backed by a bank of best-in-class cases and the Matter Of Form network.

JOURNEYS is part-journal, part-manual for anyone in hospitality – covering the complexities that come with designing rich experiences and the nuances needed to execute them.

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